yp: Advertising
yp wanted to create an ad campaign that highlighted how you can utilize the power of their app to get things on your to-do list done. At barrettSF, we created a headline-driven campaign which communicated that yp is "the new way to do". This campaign ran in a Grand Central Station takeover, as well as out of home media in NY, SF, ATL, and LA. I was responsible for art direction and design on this project.

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