Allentown Pediatrics: Identity
April 2013
Allentown Pediatric and Adolescent Medicine was in the process of relocating their offices to a beautifully renovated historic building in the Allentown neighborhood of Buffalo. Along with the move, they wanted to create a new look. I designed their logo with the historic building and neighborhood in mind, which was quite a unique location for a medical office. I hand-drew an original typeface to form a unique logo that could appeal to kids, as well as adults.
Logo Design
Identity System
Custom Alphabet Design