Allentown Pediatrics: Identity
April 2013
Allentown Pediatric and Adolescent Medicine was in the process of relocating their offices to a beautifully renovated historic building in the Allentown neighborhood of Buffalo. Along with the move, they wanted to create a new look. I designed their logo with the historic building and neighborhood in mind, which was quite a unique location for a medical office. I hand-drew an original typeface to form a unique logo that could appeal to kids, as well as adults.
Logo Design
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a1c9ca16476237.562ac683b1e01.jpg)
Identity System
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/571d0416476237.562ac66f2c92c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/769a1f16476237.562ac6dd98319.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/876efb16476237.562ac72d7495f.jpg)
Custom Alphabet Design